What is this - B2B?
Surely one of you has heard such a thing asB2B. Recently, it has become fashionable to bring into our speech various foreign words and expressions. And this case is no exception. What is this b2b, what do you mean when you pronounce this phrase?
Definition of term
B2B - literally translates as "business forbusiness ". The concept of this means that someone is a source of business, and someone - the addressee of some information, as well as goods or services. Usually here we mean business interaction. What is the difference from the main business here? And the fact that as a customer or consumer there is not an ordinary consumer, but another businessman.
In addition, B2B also implies a systeme-commerce or e-commerce. These are quite complex hardware-software complexes, they can also be called tools for trading and purchasing activities on the Internet. Today, in the global web, you can conduct any type of trading procedures, starting with the simplest queries, ending with complex competitions.
If we talk about the West, then there is such a phenomenon asB2B is perceived as providing any manufacturing firms with accompanying services, additional equipment and many others. But even here we are talking about the fact that this activity is aimed at the business audience. The most important thing that determines this system is the difference between marketing strategies. That is, for B2B it is not typical to use such mass communication channels as television, radio or newspapers.
So, we figured out b2b. We also understood this business for business. What are the objectives of this system? The most important goal is to improve the efficiency of organizations in this market by reducing the costs of preparing trade procedures, and also expanding the geography of business to the scale of the whole world.
Also in the tasks of these systems are:
- promptly organize interaction between the two enterprises;
- to build secure and reliable channels through which information exchange will take place between firms;
- coordinate the actions of enterprises and their joint development on the basis of information exchange.
Now let's talk about this - b2b sales, what is it and what is their feature?
Now the Russian B2B market is differentexacerbated competition. In these conditions, the requirements for goods have increased - they should not only be high-quality, but also satisfy the demands of a particular market, which is confirmed by existing marketing theories. Market b2b: what is it? This means that for the fulfillment of marketing purposes, as a result of the purchase, the following requirements must be fulfilled:
- the product or service corresponds to the characteristics declared by the client;
- the supplier pays for the goods or service on the terms and conditions stipulated in the agreement with the client.